Empire Marketing Group
A digital marketing agency focused on uncovering your business needs and building digital marketing solutions to meet those needs.
Digital Marketing Company
As the owner of several local businesses, Empire Marketing Group Founder Scott Santella experienced first hand the struggles that small business owners face when they try to grow their business. It seemed like he was constantly getting pitched by sales reps with empty promises, technical jargon, and huge advertising budgets that failed to deliver.
Over the years Scott researched and tested a variety of techniques to discover the winning formula for local online marketing success. He then gathered a team of specialists to help him provide real results for local businesses right here on the Central Coast.
His goal was to build a local marketing company that small business owners could trust to improve their online visibility and deliver real leads and customers at a price they could afford.
If you’re ready to get your digital marketing right so that you can start pulling in real results to grow your business, call Scott Santella at 805-406-9942.
We are a group of digital marketing experts with skills ranging from website development to project management, social media strategy, creative, search engine marketing, CRM strategy, paid search, social media marketing , management and more, all of which we put to use to meet and exceed the goals of our local businesses here on the Central Coast.
Website Design and Development
A website needs to be more than just a company logo and a listing of business hours. A professionally designed website must serve a bevy of pivotal business functions including marketing, sales, and product/service education. The expert web designers at Empire Marketing specialize in the implementation of modern website functionality, ensuring your website works as hard for your business as you do.
From interactive maps and custom contact/submission forms, to optimized city and service pages designed to appear in major search engines, our web designers are fully versed in the latest and most relevant tools and utilities to empower your business online. Unleash your website’s full potential with modern functionality from Empire Marketing Group.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of making on-page( back end of your website) and off-page (Social Media, Business Listings, Backlinks from authority websites, ETC….) modifications to a website in order to improve its rankings in the search engines like Google, Yahoo, and Bing.
Why does search engine ranking matter? Because most web searches never get past the first page. If your site isn’t on the first page, you’re missing out on a HUGE percentage of potential customers. SEO services drive high quality customers to your website and increase sales leads from customers looking for your products and services. And to top it off, SEO provides a higher ROI than any other marketing effort.
Social Media Strategy
It’s more than followers, likes and comments
Social media marketing is more than just posting on Facebook or Twitter. When your company publishes content on a social media networks, it affects your entire online presence. Social content creates backlinks to your website, builds your digital authority, and improves your search engine optimization (SEO).
The major search engines like Google, Yahoo, and Bing take your company’s social signals into account when determining its search engine ranking, utilizing collective data generated by your social media platforms to evaluate your site’s credibility. The more data you have, the better your ranking helping your website to appear when potential clients are searching for services online.
A keen understanding of this aspect of social media marketing is vital to your digital marketing success. Get noticed and drive traffic to your website with social signals.
Online Business Listings
Local SEO is focused around your location. Verifying your location with Google and other search engines ensures that your clients will be able to find you.
We work with you to ensure that your business citations across the web are up to date and consistent across all platforms to get the most out of your Local SEO.
Verifying your Google My Business profile along with other directory listings is vital to Local SEO. Without verification, search engines may not find the correct information.
CRM Business Tool
A cloud-based customer relationship management solution designed for small businesses across various industry verticals. 20 business features in all in 1 tool.
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Santa Maria, CA